Positive Customer Reviews Can Double Conversion Rates
They started including reviews in emails that were sent from APFM Senior Living Advisors to their customers. They found that reviews with 5 star reviews had a 100% higher conversion rate than those facilities with no reviews. Those with 4 or 5 star reviews were 74% more likely to have a customer book a tour of the facility.
This third party verification of a facility's quality is important to customers. In a world where people are used to relying on online reviews to make purchases on Amazon or iTunes, it makes sense that online reviews would be a benefit to seniors' care facilites.
SeniorAdvisor.com offers a free "Review Jumpstart" to help facilites get started.